The Age Wave is Here
Right now there are over 50 million people aged 65 or older in the United States and every day another 10,000 turn 65—a trend that will continue for the next two decades due to the baby boomer generation.
In many ways, this “age wave” is one of the most exciting times in our history to be an older adult. The same way boomers changed cultural expectations of music, food, and everything else they have touched, boomers are right now changing the landscape of aging.
- See retirement differently than earlier generations, often leaving their career to begin a new avocation.
- Want to enjoy good health throughout their lifetime, and are keenly interested in lifestyle changes that support looking and feeling great.
- Are dissatisfied with negative stereotypes about aging and resistant to being labeled or forced to be “an old person.”
- Want an excellent quality of life and as much independence as possible for themselves and their parents at every age.
The Times They Are A-Changin—But it’s Complicated
Nearly 40 million people in the U.S.—not counting paid caregivers—are providing care for someone at least 65 years old. Roughly 3/4 of elder adults who need assistance count on friends and family for help. That means many, many families are caught between the competing needs of their senior loved ones and younger generations. Called “the sandwich generation,” they are valiantly trying to finish raising their children while simultaneously giving their parents and/or grandparents loving care.
Between the time crunch, the financial squeeze, and the stress of figuring out the right thing to do and the right time to do it, sandwich generation families are feeling the pressure.
The Extra Sister Can Help
Since 2005, I have been helping senior adults and their families manage and thrive during these precious, but sometimes difficult years through my business, There for You.
In addition, as an advocate for seniors and consultant to those who serve older adults, I work with businesses who want to tailor their product or service to meet the needs of seniors.